Publicis

Agency: Publicis,UK
"Cadbury: Flake"



The concept of this commercial is that the girl is so consumed by how great the chocolate is that she does not notice all the rain pouring down. It's an interesting way to sell chocolate and introduce the concept of "flake". I'm not obsessed with this commercial, but it was a good idea and I liked the way they lifted the raindrops up.

Agency: Saatchi & Saatchi, Copenhagen
"Stimorol: Suprisingly Original"



Did this seriously happen?? I'm still in amazement. There are some brave souls out there. All for a pack of gum. I love all the people who are standing around just staring and taking pictures... I bet they didn't think they would get a free stunt show that day. And I love how it doesn't look like a commercial because of the way it is filmed... very cool, 5 extra points for Saatchi.

Agency: Leo Burnett, Tokyo
"McDonald's: Cook"



Haha, a little gross but still funny. The best is when he squirts the windshield wiper water into his mouth at the end. It's different than most of the McDonald's commercials and I'm so happy it doesn't feature the creepy Ronald McDonald clown. But I also loved when he slams on the brakes to send the bacon and eggs flying onto his bread. Pretty hilarious.

Agency: Fallon Worldwide, Minneapolis
"Holliday Inn Express Rap"



Typical white, nerdy guy trying to rap, but he actually does a good job! I mean he put down his dry cleaning and even added his own little hand motions in there... how can you not love him??

Agency: Kaplan Thaler Group, New York
"Swiffer"



I really liked these commercials when they first came out. I know a lot of people think they are lame, which is debatable, but I don't mind them. I think they should try to pick a new song for fear that they might wear out the same idea of the gross broom vs. the new swiffer and the same "BABY COME BACK" song playing over and over again.

Agency: Team One Advertising, Los Angeles
"Come Together"



Very cool art direction. I liked the musical selection as well because it was very light and had an earthy tone to match the changing landscapes in the background. You get the idea that a Lexus is a car you can take anywhere and that it is peaceful, pretty, and relaxing.

Interpublic

Agency: McCann Erickson, Norway
"Bring"



LOVE THIS. Reminds me so much of the TBWA ad for Adidas. Even the guy looks similar to the guy in the TBWA commercial. I love how the room keeps changing and how one thing leads to another.

Agency: The Martin Agency, Richmond
"American Cancer Society:Birthdays"



I needed a feel-good commercial and this one did the trick. Or maybe I am just looking forward to my own birthday next week... either way, I liked this commercial! Is it the most unique thing in the world? Probably not... but it made me feel happy!

Agency: TM Advertising, Irving
"Nationwide Insurance"



Great visual effect. The thought of that paint actually being spilt all over your car would definitely motivate me to get insurance. I think the bright use of neon also helps.

Agency: DraftFCB, Indonesia
"Big Babol:Swing"



There were about 3 or 4 of these that just featured children on playgrounds and swingsets with huge bubblegums for heads. The ultimate goal of gum is to blow the biggest bubble so I think the advertisement gets its point across.

Agency: Lowe, Russia
"Real Beauty: Resolution"



This is obviously a huge parody of the Dove Evolution by Ogilvy. I am surprised that Lowe's agency is allowed to take the exact same idea and recreate it. It's interesting but does not have the same effect of the Dove ad by any means. The main difference is that this is a campaign for Russian men to find "the girl of their dreams".

Agency:Carmichael Lynch, Minneapolis
"Harley Davidson: Parked"



Carmichael Lynch is most famous for their work done for Harley Davidson. I recently had to work on a project for my media class that created a plan for Harley Davidson. They are working on marketing to women so I thought it was extremely interesting that a woman gets on the bike at the end and not a man.

Agency: Hill Holliday, Boston
"Fratalian"



So true. I never tried coffee until this year when I discovered its magic caffeinating powers. I felt like an idiot walking into Starbucks or anywhere else and attempting to put together coffee. There are so many choices now and Dunkin' Donuts successfully hits the mark of making themselves seem easy to understand.

Agency: Deutsch, Los Angeles
"Cici's Pizza"



Cici's is a big client for Deutsch. I am not a personal fan of Cici's, but this commercial is hilarious. I feel like I've done this so many times. Eat the pizza, forget the salad.

Agency: Mullen, Boston
"Boston Bruins: Date"



I guess these would be more humorous if I was a Bruins fan because this commercial received a great deal of positive feedback from fans. Basically it ran a series of commercials to persuade people not to mess with the Bruin bear and to support the team.

Agency:Campbell Mithun, Minneapolis
"AbovetheInfluence"


Good series of print ads. The symbol of the arrow within the circle has become a worldwide symbol for living above the use of drugs. By using teens in their ads, they help to reach teens who are viewing these ads.

Agency: Dailey & Associates, Los Angeles
"Albertson's"


I like this commercial because it's easy to relate to (minus the fact I'm not that old yet), but it brings the basic concept of great food to light. I like how you don't even know it's actually advertising for Albertson's until the very end of the commercial.

Just for kicks

Agency: Saatchi & Saatchi, London
"T-Mobile"



I knew it was going to be a good one when they started off with "Shout"- a classic song at every type of party (wedding reception, dance party, cotillion) or whatever. It's everyone's favorite! Then it just proceeds into other great songs and everyone is just jamming out having a good time. I have to think that this took forever to choreograph but it looked like so much fun, I would have loved to participate in it.

Omnicom

Agency: Martin Williams, Minneapolis
"End Gun Violence"



This is not exactly an uplifting commercial and it's almost hard to watch towards the end once you figure out what is about to happen. Placing the little girl in the ad makes the message much more powerful and heartfelt.

Agency: LatinWorks, Austin
"Active Life Movement"





The tagline on all of these print ads is "Keep obesity away from your child." I think it is smart because the ads are created with childhood figurines. From Barbie to Superheroes, a child looking at this ad would not want their idol to appear fat. Barbie is seen on a laptop with a bag of fries by the bed. Buying a fat Barbie is probably not the first thing a little girl would want to buy. It definitely caught my attention and I think it raises awareness among parents as well.


Agency: GSD&M Idea City, Austin
"The Art of Driving"



I ironically saw this commercial last night at the movie theater. It played right before the previews started and I thought it was so cool while my 2 best friends found it rather annoying. I had no idea that GSD&M created it until I searched for it. I like it because it still showcases the BMW car, but does not have the annoying BUY A BMW feel to it.

Agency: Dieste Harmel & Partners, Dallas
"Runner"



This is another series of commercials that raised awareness of high school dropouts. Dieste partnered with Taco Bell to say that 15% of their gross sales would be donated to help teens graduate. I think this is a really good way to work with other companies as well as promote positive advertising.


Agency: 180 Amsterdam, The Netherlands
"MTV Switch:Green"



I love this because there is a huge obsession with going green and I have to wonder if people even know what that means?? I feel like everything now is labeled GREEN just to make it appeal to those who are trying to be more health-conscience, organic, etc. And sometimes the things that are "green" are not always the best, so this commercial takes a stab at it which I like.


Agency: Goodby Silverstein & Partners,San Francisco
"Frito-Lay Dips: Love & Sockets"



Cheesy, but cute. I think it's interesting how many agencies are incorporating the cartoon aspect into their commercials. I feel this is a very similar look/style to the Coke commercial by TBWA that played in the superbowl. I liked how they used the idea of a socket and lightbulb to relate to chips and dip... Goodby is becoming so metaphorical...

Agency: DDB, Toronto
"Lamato Network: Feature Spotlight #1"


This is a string of very funny commercials that I feel are attempting to make fun of facebook. They are claiming to be the "real" social network. The whole line of ads says things like "request a hug", etc. It does create the idea of social networking vs. reality.


Agency: BBDO, Malaysia
"HotLinks- Cinema"






In light of the current economy, I thought these print ads were hilarious. The main concept is saving money so the boy is sneaking in all of his friends into the theater. The commercial for this advertisement is much better, however, these print ads still do it justice. The mood of the commercial is sneaky and quirky especially with the background music.

Agency: TBWA\NEBOKO, The Netherlands
"Heineken: Walk-in fridge"


This entire concept is ridiculously accurate. Girls would freak out if we walked into that large of a closet, and I would bet that it is almost every boy's dream to walk into a closet full of Heineken. It is a somewhat silly commercial, but it such light humor which I really liked.

WPP Group

Agency: Grey Worldwide
"Pantene Pro-V Anti Breakage Shampoo"

Who doesn't love a little Rapunzel re-do?? This was for Pantene Pro-V and I just love the idea of it. It may seem a little unrealistic, but it definitely works for the "Anti-breakage" shampoo product that is trying to be sold. Especially since drugstore shampoos have a great deal of competition, Pantene is stepping out of the box to attract attention their line specifically which I think is brave and innovative.




Agency: Y&R, Chicago
"Companions for Seniors"

Well, at first glance I was:
A. Depressed at the thought of being that wrinkled one day, but
B. happy because it is a sweet message that advertises in a sensitive way.
This campaign was a public awareness message called "Companions for Seniors". It is about the people of Chicago offering a helping hand. Each ad shows an older, wrinkled hand with a young, fresh hand. I like it because I do not think it disrespects seniors and I feel like it might convince more young people to spend more time with the elderly through volunteer work, etc...





Agency: JWT- Poland
"Converse"






I came across these advertisements for Converse. At first I thought they were a little on the creepy side, but after looking further I thought it was a really creative way to sell a shoe. All the shoes are modeled onto the people in the advertisements as if they were a type of corset or shirt. I also liked it because it is different from the traditional converse ad with the Converse star in white against a black background.

Agency:Ogilvy, Greece
"Cosmote mobile phone"



This reminds me so much of the Honda commercial by Wieden+Kennedy. It is the same concept of people making noises of objects, but I thought the Honda one was better. This is more annoying, but still interesting to watch and I think it's a unique way to sell cell phones.