Best and Worst of Superbowl 2009

I think the agencies who produced the best commercials were Goodby, Silverstein & Partners, and Saatchi & Saatchi. I really liked the Cheetos spot as well as the "Angry Bosses" spot. I liked this spot because truthfully I never really knew exactly how to pronounce Hyundai so it was informative and humorous at the same time and strayed away from the typical car commercial. The Denny's ad from Goodby was also pretty good compared to most Denny's ads I have seen in the past. I loved the Miller High Life commercials from Saatchi & Saatchi. No one could complain about too many commercials when that one is only one-second!
The agencies I felt did the worst were Campbell Mithun and TBWA and also the in-house agencies who worked on the "Go Daddy" campaign. I usually love the work that TBWA does but I think I was just unimpressed with their Pepsi campaign as well as their Gatorade commercial. It wasn't anything new or exciting.
The one agency that I thought was somewhere in between good and bad was DDB who did all of the Budweiser commercials. Some were entertaining, others were just okay. Again it was the type of campaign that has been done before, but it was not terrible to watch.


WORST

H&R Block: Murray
Agency: Campbell Mithun


I just didn't find anything about this commercial to be creative. The dark figure of death was weird and it seemed like a type of commercial that only Star Wars lovers might be interested in. I did not like the concept of the scary figure warning the man about his taxes. I feel like Campbell could have created something very light-hearted and funny especially with the state of the economy right now.

Pepsi-Max "I'm Good"
Agency: TBWA/Chiat/Day


I'm a supporter of pepsi, but I hate this commercial. I'm not a feminist, but I hate "man" commercials. The tagline at the end saying "The first diet cola for MEN" makes me irritated. Diet Cola has never just been for women and I know plenty of guys who drink diet coke and diet pepsi. Regardless, I also get tired of hearing the "i'm good" after each guy gets hurt in some type of unrealistic situation.

Alec in Huluwood
Agency: Crispin, Porter, + Bogusky


Alec Baldwin should never be the star of any commercial. His reputation among the general public isn't exactly in good standing so I am surprised that Crispin chose to incorporate him as the main actor in their commercial. I was just confused when I saw this commercial and thought it was pretty dumb. Once again, it seems like young boy humor.



BEST

#1: Coca-Cola Heist
Agency: Wieden+Kennedy




Adorable. And maybe commercials aren't supposed to be "adorable", but I really got that whole Disneyworld/fantasy land vibe from this commercial. It was like a bug's life plus real people and coca-cola. The use of different bugs working together to form a team to "heist" this coke was done in an efficient and visual stimulating way. My favorite part is the butterflies forming the actual coke bottle. The concept is simple, but smart. It forms a whole new spin on drinking a coke.




#2 Cheetos "Spoiled Girl"
Agency: Goodby, Silverstein, & Partners



I feel like this is such a relatable commercial. I can think of so many times when I've really wanted to slap/hurt an annoying person around me, and the Cheetos idea is a much better solution! They used the perfect contrast of girls and it was nice to see that old familiar Chester coming back into play.

#3 "Miller High Life"
Agency: Saatchi & Saatchi



Haha. This is my kind of commercial. Short, simple, to the point. The whole point of advertising is to sell or introduce some type of product and this ad gets to the point in 1 second. I love how he just yells at the camera and then it's over. The first time I saw it I had to replay it and do a double-take because it was so unexpected and you're kind of left wondering "Is that it?"