"Sony Bravia:Pyramids"
Agency: Y&R, Asia
Sony Bravia's idea of "colour" is always portrayed in the most interesting and beautiful way. This commercial amazes me each time I watch it. The effect of color is enhanced against the Egyptian sandy brown pyramids. The amount of colorful string used to cover an entire pyramid is unreal. I like how all the bright colors used contrast to the neutral sand to accurately portray Sony's vision of colour. I also love how the threads blast down the pyramid to the beat of the music.
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