I can't decide how I feel about this commercial... while it is a cool concept it does seem a little creepy when the coke starts pouring out of his arm.
- Wieden + Kennedy, Amsterdam
Sunday, May 10, 2009
Take a break, take a seat
- JWT, London
A cool form of outdoor advertising that looks good enough to eat!
Thursday, May 7, 2009
BBH
"This is New York City", NYC
Amazing art direction. It is so creative and fun and embodies everything New York has to offer. Everyone loves NY and this commercial proves why. It is a city that has so much history and entertainment and BBH successfully showcased what New York can provide to tourists or anyone interested in going there. I love the Ella Fitzgerald song playing along with the commercial as well.
"Barclaycard", London
This put me in the mood for summertime! Very unique idea and crazy concept. The idea is to make things easier to pay and make payments faster. It takes an ordinary man leaving work and traveling throughout the city just to make it home in a perfectly effortless fashion. If only this could happen in real life!
"Smirnoff: Tea Party", New York
YESSS!!! I had no idea BBH did this and it's always been one of my favorite commercials. It's just so ridiculous and great all at the same time. It's pretty catchy. I remember people constantly quoting this and doing their own re-enactments.
"LG Steam Washer", London
This is such a cool way to sell a washing machine. Taking the idea of steam cleaning and blasting it throughout the city is innovative and new. The steam has the effect of polishing coppper, metal, and turning grays back into whites. I really liked it and it was enjoyable to watch. To think that they put in so much effort for a washing machine shows some dedication.
"Levi's: Laundrette", NY
This ad is from the 1950s and announced the arrival of the new Levi's stonewashed jean. I love it-- it's so Grease style with the tight black shirt and ponytail bopping girls. I am a little surprised this could air back then because he strips down to his underwear in front of everyone, but then again Levi's has always done pretty revealing advertisements.
Amazing art direction. It is so creative and fun and embodies everything New York has to offer. Everyone loves NY and this commercial proves why. It is a city that has so much history and entertainment and BBH successfully showcased what New York can provide to tourists or anyone interested in going there. I love the Ella Fitzgerald song playing along with the commercial as well.
"Barclaycard", London
This put me in the mood for summertime! Very unique idea and crazy concept. The idea is to make things easier to pay and make payments faster. It takes an ordinary man leaving work and traveling throughout the city just to make it home in a perfectly effortless fashion. If only this could happen in real life!
"Smirnoff: Tea Party", New York
YESSS!!! I had no idea BBH did this and it's always been one of my favorite commercials. It's just so ridiculous and great all at the same time. It's pretty catchy. I remember people constantly quoting this and doing their own re-enactments.
"LG Steam Washer", London
This is such a cool way to sell a washing machine. Taking the idea of steam cleaning and blasting it throughout the city is innovative and new. The steam has the effect of polishing coppper, metal, and turning grays back into whites. I really liked it and it was enjoyable to watch. To think that they put in so much effort for a washing machine shows some dedication.
"Levi's: Laundrette", NY
This ad is from the 1950s and announced the arrival of the new Levi's stonewashed jean. I love it-- it's so Grease style with the tight black shirt and ponytail bopping girls. I am a little surprised this could air back then because he strips down to his underwear in front of everyone, but then again Levi's has always done pretty revealing advertisements.
Wednesday, May 6, 2009
Wieden+Kennedy
"Old Spice"
All of Wieden's "old spice" commercials are really corny and cheesy. This one was semi-funny because there are so many doctor shows on television now so it was all taken with good humor. The sarcasm was flying out of the TV on this one.
"Swing", Tokyo
http://www.advertolog.com/paedia/reels/2007/05/11/505648/
I couldn't ever actually find this one on youtube but if you follow the link the video is on the website. It is an amazing commercial featuring trapeze artists. I have to wonder how they actually went about filming this. Trapeze artists have always been my favorite and it was really cool to watch them switch off partners in mid-air. Cool concept!
"ESPN:Cinderella", New York
That takes some serious guts to mess up a classic Disney movie by placing a Nike shoe in the place of a glass slipper. But it really is a good idea considering Cinderella had to run home. I thought this commercial was extremely clever and fun to watch.
"Nike: Any Other Morning", Tokyo
Wieden uses this concept a lot of normal people meeting up to play basketball games as just a part of their everyday routine. I went to an all girls high school so I can relate to the viciousness of these girls playing basketball! Things get intense... but I liked it and it was unexpected for a group of Tokyo girls dressed in school uniforms to be knocking one another out on the court.
"Nike: Kobe vs. Aston", Portland
This was a web film that Wieden produced featuring Kobe Bryant and Aston Martin. At first I had no clue what was going on and then when he jumped over the car I had a minor freak out moment, but I have to admit that is extremely impressive. It fit the purpose of using NikeAir to jump.
All of Wieden's "old spice" commercials are really corny and cheesy. This one was semi-funny because there are so many doctor shows on television now so it was all taken with good humor. The sarcasm was flying out of the TV on this one.
"Swing", Tokyo
http://www.advertolog.com/paedia/reels/2007/05/11/505648/
I couldn't ever actually find this one on youtube but if you follow the link the video is on the website. It is an amazing commercial featuring trapeze artists. I have to wonder how they actually went about filming this. Trapeze artists have always been my favorite and it was really cool to watch them switch off partners in mid-air. Cool concept!
"ESPN:Cinderella", New York
That takes some serious guts to mess up a classic Disney movie by placing a Nike shoe in the place of a glass slipper. But it really is a good idea considering Cinderella had to run home. I thought this commercial was extremely clever and fun to watch.
"Nike: Any Other Morning", Tokyo
Wieden uses this concept a lot of normal people meeting up to play basketball games as just a part of their everyday routine. I went to an all girls high school so I can relate to the viciousness of these girls playing basketball! Things get intense... but I liked it and it was unexpected for a group of Tokyo girls dressed in school uniforms to be knocking one another out on the court.
"Nike: Kobe vs. Aston", Portland
This was a web film that Wieden produced featuring Kobe Bryant and Aston Martin. At first I had no clue what was going on and then when he jumped over the car I had a minor freak out moment, but I have to admit that is extremely impressive. It fit the purpose of using NikeAir to jump.
Tuesday, May 5, 2009
MDC
Agency: Crispin Porter + Bogusky, Boulder
"Diddy says BK is open late"
Ugh. "Diddy" drives me nuts. For one, he's actually not that cool. Two, I'm sorry but you're REALLY not cool if you change your name 56345 times. The point of this commercial is that if Diddy says BK is open late, then everyone will listen and rush to BK for late night. Hm, no thanks.
Agency: VitroRobertson, San Diego
"Taylor"
I think this has a great visual effect. They didn't try to do a commercial with a rockstar rocking out on his guitar or a country singer at a concert. Instead they set up a really nice picture that creates the essence of what a guitar really is. The copy reads "Two worlds. One link between them."
Agency: Cliff Freeman & Partners, NYC
"Quizno's 5 dollars"
This is gross- and there were at least 3 of these, one featuring a guy eating actual dimes. Blah, not appealing!! I did think the Toasty Torpedo commercial for quiznos was funny, but a little too sexual for a simple food chain.
Agency: Kirshenbaum Bond, New York
"Meatatarians Unite"
This was a viral ad done by Kirshenbaum for Wendy's. I like it because there are so many pro-vegetarian ads and campaigns out there and this one supports the meat lovers of the world. After taking advertising literacy I've realized that I really enjoy all the viral ads. They are low-key but it is so interesting to see how quickly they spread throughout the Internet. They cause a great deal of buzz which is great for the advertising agencies and their clients!
"Diddy says BK is open late"
Ugh. "Diddy" drives me nuts. For one, he's actually not that cool. Two, I'm sorry but you're REALLY not cool if you change your name 56345 times. The point of this commercial is that if Diddy says BK is open late, then everyone will listen and rush to BK for late night. Hm, no thanks.
Agency: VitroRobertson, San Diego
"Taylor"
I think this has a great visual effect. They didn't try to do a commercial with a rockstar rocking out on his guitar or a country singer at a concert. Instead they set up a really nice picture that creates the essence of what a guitar really is. The copy reads "Two worlds. One link between them."
Agency: Cliff Freeman & Partners, NYC
"Quizno's 5 dollars"
This is gross- and there were at least 3 of these, one featuring a guy eating actual dimes. Blah, not appealing!! I did think the Toasty Torpedo commercial for quiznos was funny, but a little too sexual for a simple food chain.
Agency: Kirshenbaum Bond, New York
"Meatatarians Unite"
This was a viral ad done by Kirshenbaum for Wendy's. I like it because there are so many pro-vegetarian ads and campaigns out there and this one supports the meat lovers of the world. After taking advertising literacy I've realized that I really enjoy all the viral ads. They are low-key but it is so interesting to see how quickly they spread throughout the Internet. They cause a great deal of buzz which is great for the advertising agencies and their clients!
Sunday, May 3, 2009
BCBG ad
So this isn't exactly the type of advertisements we have been watching in class considering it is for a designer but I thought it was really pretty. I was passing through the mall when I saw it displayed in front of the store.
Friday, May 1, 2009
HAVAS
Agency: Arnold Worldwide, Boston
"Hershey's Off to Work We Go"
Yay for happy commercials! Maybe it's the chocolate lover in me, but I loved this commercial. It's very similar to the Coca-Cola ad where the boy inserts the coin in the machine and it takes you inside the inner-workings of a vending machine. It's all about sharing happiness with Hershey's. The first part reminds me of the show "Unwrapped" on the Food Network because they always show the factories where the food is made. I need to stop watching the Food Network and finding commercials about food apparently...
Agency: Euro RSCG, Bangkok
"Soken DVD"
At first I thought the guy who wasn't talking was trying to put the talking guy on mute because he jumped on the bandwagon about his love for Kill Bill. But at the end I thought it was comical and clever. Nobody likes a messed up DVD that won't work!
Agency: McKinney,Raleigh-Durham
"Gold's Gym"
I wish I had this kind of motivation when I did sit-ups. I think these are high-quality commercials because they are just advertising for a gym. If I saw these I would probably be interested in finding out more about the gym and the services it has to offer.
"Hershey's Off to Work We Go"
Yay for happy commercials! Maybe it's the chocolate lover in me, but I loved this commercial. It's very similar to the Coca-Cola ad where the boy inserts the coin in the machine and it takes you inside the inner-workings of a vending machine. It's all about sharing happiness with Hershey's. The first part reminds me of the show "Unwrapped" on the Food Network because they always show the factories where the food is made. I need to stop watching the Food Network and finding commercials about food apparently...
Agency: Euro RSCG, Bangkok
"Soken DVD"
At first I thought the guy who wasn't talking was trying to put the talking guy on mute because he jumped on the bandwagon about his love for Kill Bill. But at the end I thought it was comical and clever. Nobody likes a messed up DVD that won't work!
Agency: McKinney,Raleigh-Durham
"Gold's Gym"
I wish I had this kind of motivation when I did sit-ups. I think these are high-quality commercials because they are just advertising for a gym. If I saw these I would probably be interested in finding out more about the gym and the services it has to offer.
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